Privacy Policy

Last Updated: 05/09/2024

Introduction

At PEL, we are committed to ensuring the privacy and protection of your personal data. This Privacy Policy explains how we collect, use, and share your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR), the Irish Data Protection Act 2018, and other relevant laws when you visit our website www.binsdirect.ie or make a purchase of our products, including bins and related accessories.

By using our Site or purchasing from us, you consent to the collection, use, and sharing of your personal data as outlined in this Privacy Policy.


1. Personal Data We Collect

We collect and process different types of personal data depending on how you interact with us:

1.1 Personal Identification Data:

  • Name
  • Email address
  • Phone number
  • Shipping and billing address

1.2 Payment Data:

  • Credit/debit card details (processed securely by third-party payment processors)
  • Transaction details

1.3 Technical Data:

  • IP address
  • Browser type and version
  • Device information
  • Time zone settings
  • Pages visited and time spent on our Site

1.4 Marketing and Communication Data:

  • Your preferences regarding receiving marketing from us.

2. How We Use Your Personal Data

We use your personal data in accordance with GDPR principles, ensuring transparency, fairness, and lawfulness. Specifically, we process your data for the following lawful purposes:

  • To fulfill contractual obligations (Article 6(1)(b) GDPR):
    • To process and deliver your orders, including shipping, returns, and refunds.
    • To communicate with you regarding your order or any inquiries.
  • To comply with legal obligations (Article 6(1)(c) GDPR):
    • To meet record-keeping and tax obligations.
    • To respond to legal requests or enforce our legal rights.
  • For legitimate interests (Article 6(1)(f) GDPR):
    • To improve our products, services, and Site functionality.
    • To prevent fraud and protect the security of our Site.
    • To communicate marketing updates where you have previously made a purchase.
  • With your consent (Article 6(1)(a) GDPR):
    • To send you marketing communications if you have opted in.
    • You have the right to withdraw consent at any time by contacting us or following the opt-out link in our emails.

3. Sharing Your Data

We only share your personal data when necessary and with adequate protections in place:

  • Service Providers: We use trusted third-party providers (e.g., payment processors, shipping partners) to assist us in operating our business. These providers process your data under contractual obligations to protect your privacy.
  • Legal Obligations: We may share data with regulatory authorities, law enforcement, or legal counsel when legally required.
  • Business Transactions: In the event of a merger, sale, or transfer of assets, we may disclose personal data as part of that transaction, in compliance with applicable laws.

We do not sell your personal data to third parties.


4. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected or as required by law (e.g., tax or legal obligations). When your data is no longer necessary, we will securely delete or anonymize it.


5. Your GDPR Rights

Under the GDPR, you have certain rights regarding your personal data, which include:

  • Right to Access: You can request access to the personal data we hold about you.
  • Right to Rectification: You can request correction of any incorrect or incomplete data.
  • Right to Erasure (Right to Be Forgotten): You can request the deletion of your data in certain circumstances.
  • Right to Restriction of Processing: You can request that we limit the processing of your personal data.
  • Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.
  • Right to Object: You have the right to object to the processing of your data for direct marketing or other purposes based on our legitimate interests.
  • Right to Withdraw Consent: If we are processing your personal data based on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [insert contact email]. We will respond to your request within one month as required by the GDPR.


6. Data Transfers Outside the EU/EEA

Where we transfer personal data outside the European Economic Area (EEA), we will ensure adequate safeguards are in place, such as:

  • The use of standard contractual clauses approved by the European Commission.
  • Transfers to countries that the European Commission has determined provide an adequate level of data protection.

7. Security of Your Data

We take appropriate technical and organizational measures to ensure the security of your personal data, including encryption and secure servers. However, no system is 100% secure, and we cannot guarantee the absolute security of your data.


8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site. Cookies allow us to remember your preferences and track your usage patterns. You can manage or disable cookies through your browser settings.


9. Marketing Communications

With your explicit consent, we may send you marketing emails and promotional materials about our products. You can opt out of these communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.


10. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will promptly delete it.


11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and you will be notified of significant changes. Your continued use of our Site after such updates indicates your acceptance of the revised Privacy Policy.


12. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you would like to exercise your rights under GDPR, please contact us at:

  • Email: [insert contact email]
  • Phone: [insert contact phone number]
  • Address: [insert business address]

You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC) if you believe that we have not handled your data in accordance with the GDPR.


By using our Site, you agree to the terms outlined in this Privacy Policy.


This version ensures that all requirements of the Irish Data Protection Act 2018 and GDPR are met, including specific rights for users and adequate data protection measures.